SportLab: a sportsbook and casino platform, not a games studio
The best match for this name is The Sports Lab, run by Sports Lab Development Limited out of Greece — a turnkey sportsbook and casino platform that integrates other suppliers’ content rather than making its own.
The studio
What SportLab is
First, identification. No company trading as exactly “SportLab” was found. The closest and most plausible match is The Sports Lab, operated by Sports Lab Development Limited, based in Athens and Thessaloniki with a stated presence in Dubai.
Second, category. This is a B2B sportsbook and casino platform, not an RNG game studio. Its stack covers a sportsbook with pre-match, live and virtual betting, a casino platform that integrates third-party providers, a CRM, a bonus engine, back office and CMS, a risk management tool, a sports data feed drawing on 60+ upstream providers across 50+ sports, and an affiliate and agent system.
That distinction matters for anyone shopping for games. The Sports Lab does not produce slots or live casino content — it integrates other people’s. Any profile presenting it as a content studio is miscategorising it.
The founders are described on the company’s own about page only as former operators, without names or a founding year. No leadership and no founding year is published. No Greek company registration number appears on the site.
One product name, Branded Virtual Courts, appears on the site with no public description of what it actually does. We name it and say so rather than guess.
- Entity: Sports Lab Development Limited
- Base: Athens and Thessaloniki, plus a stated Dubai presence
- Registration number: not published
- Founding year and leadership: not published
- Category: sportsbook and casino platform, integrates third-party content
- Licence: Anjouan ALSI-202502034-FI2, per a third-party tracker
- Undocumented: the “Branded Virtual Courts” product
The games
The Sports Lab platform
These are platform components rather than games. The company publishes no game titles because it makes none.
| Component | Released | What it is |
|---|---|---|
| Sportsbook platform | — | Pre-match, live and virtual betting. Real sports betting alongside virtual formats |
| Casino platform | — | Integrates third-party casino providers. Does not originate content |
| Sports data feed | — | 50+ sports drawing on 60+ upstream data providers |
| Risk management tool | — | Trading and exposure tooling for the sportsbook |
| Bonus engine | — | Promotional configuration across sportsbook and casino |
| CRM | — | Player relationship and retention tooling |
| Back office and CMS | — | Operator administration and site content management |
| Affiliate and agent system | — | Acquisition tooling, including agent hierarchies |
| Branded Virtual Courts | — | Named as a product line with no published description of its mechanic. We flag it rather than assume what it is |
No named game title, release year or mechanic could be sourced for this company, because it is a platform rather than a content studio.
What makes it different
Reading this supplier correctly
Two identification problems and one licensing caveat.
The name collides badly
Sports Labs Ltd, Sports Labs Global and SportLabsGroup are sports-pitch and playing-surface testing companies with nothing to do with gambling. Sports Lab Copenhagen is a fitness lab. And “gaming lab” pulls in GLI, a large gambling testing house that is a completely different organisation. Search results for this name are mostly the wrong companies.
Platform, not content
It integrates third-party casino providers rather than producing games. If you are shopping for slots or live tables, this is not the supplier — though it may be the platform you run them on.
The licence is third-party reported
An Anjouan Gaming Authority licence, ALSI-202502034-FI2, covering B2C, B2B and white-labelling, issued 1 February 2025 and expiring 31 January 2027, is reported by a licence-tracking aggregator. That is not the regulator’s own site, so confirm it directly.
An undocumented product
Branded Virtual Courts is named on the site with no description anywhere. We are not going to guess whether it means virtual sports, a branded skin or something else. Ask.
Where it runs
Markets and licensing
The only licence found is an Anjouan Gaming Authority licence, ALSI-202502034-FI2, covering B2C, B2B and white-labelling, issued 1 February 2025 and expiring 31 January 2027. It is reported by a third-party licence tracker rather than confirmed on the regulator’s own register.
No testing-laboratory certification — GLI, BMM, iTech Labs or otherwise — appears on the company’s own site.
No specific target markets are named beyond generic global language and the breadth of the data feed.
No dated trade press coverage was found in the last eighteen months.
- Anjouan ALSI-202502034-FI2 — third-party reported, 1 Feb 2025 to 31 Jan 2027
- No Greek or other registration number published
- No testing-laboratory certification found
- Confirm the licence on the regulator’s own register before relying on it
FAQ
SportLab — common questions
No. The closest match to this name, The Sports Lab, is a B2B sportsbook and casino platform. Its casino side integrates third-party providers rather than producing games of its own.
Sports Lab Development Limited, based in Athens and Thessaloniki with a stated Dubai presence. No registration number is published on its site.
A third-party licence tracker reports an Anjouan Gaming Authority licence, ALSI-202502034-FI2, covering B2C, B2B and white-labelling, valid from February 2025 to January 2027. That is not the regulator’s own site, so confirm it directly before relying on it.
Neither is published. The about page describes the founders only as former operators, without names or a year.
A product name on the company’s site with no published description of what it does. We name it and say so rather than guess whether it means virtual sports or something else.
Because several unrelated companies use it. Sports Labs Ltd, Sports Labs Global and SportLabsGroup test sports pitches and playing surfaces. Sports Lab Copenhagen is a fitness lab. None has anything to do with gambling, and they dominate search results.
Both, as platform features — pre-match, live and virtual betting all sit in the sportsbook. That is different from being a virtual sports content supplier.
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