SmartBet: two unrelated platform companies, and a studio it gets confused with
“SmartBet” is not one company. It is a Dutch sportsbook platform product and a separate Armenian software vendor — and it is constantly confused with SmartSoft Gaming, which is a real slots studio and a different business entirely.
The studio
Which SmartBet do you mean
We could not write a single supplier profile here honestly, because there is no single supplier. Research turned up at least two active, unrelated companies trading under this name, plus a third that gets pulled in by resemblance.
SmartBet, a product of Game Interaction Group BV, Amsterdam. Here SmartBet is the name of a sportsbook platform product, sold alongside a sister product called SmartCasino. The company publishes a Dutch registration number, 82579520, and an address on Keizersgracht. It is a software vendor, not a game studio.
Smartbet, at smartbet.am, based in Yerevan, Armenia. A turnkey and white-label casino and sportsbook vendor and aggregator, claiming access to over 260 gaming providers. Also a platform business reselling other people’s content. No legal entity, registration number or licence is published on its site.
SmartSoft Gaming is a genuinely separate slots studio that appears constantly in searches for this name. It is a real content supplier. It is not SmartBet, and merging the two is the single most common error here.
Neither SmartBet entity is confirmed to make games at all. No named title, no mechanic, no release year could be attributed to either.
- Game Interaction Group BV — Amsterdam, reg. 82579520. SmartBet is its sportsbook platform product
- smartbet.am — Yerevan, Armenia. Turnkey platform and aggregator. Nothing published corporately
- SmartSoft Gaming — a real slots studio. Different company, frequently confused
- No game titles could be attributed to either SmartBet
- Do not merge facts across the two — the Dutch registration number and the Armenian founding claim belong to different businesses
The games
What each one actually sells
Platform features, not games. We list them so the distinction is unmistakable.
| Product or feature | Released | What it is |
|---|---|---|
| SmartBet sportsbook platform | — | Game Interaction Group’s configurable sportsbook for operators. Live and in-play betting, bet booking, risk tooling |
| Early CashOut | — | A named sportsbook platform feature, not a game mechanic |
| Pool Jackpots Engine | — | Platform tooling for pooled jackpot promotions |
| Accumulator Bonus Templates | — | Promotional configuration for accumulator betting |
| Hierarchical Risk Management | — | Trading and exposure control across an operator hierarchy |
| SmartCasino | — | Game Interaction Group’s sister casino platform product |
| smartbet.am turnkey platform | — | White-label casino and sportsbook with back office, CRM, affiliate and agent tools, and crypto support |
| 260+ provider access | — | smartbet.am’s own claim about its aggregation reach. It resells content rather than making it |
No named game title, release year or mechanic could be attributed to either SmartBet entity from any source. That is a genuinely empty record, not a research gap.
What makes it different
Why this page exists
Because picking one of these silently would be the wrong thing to do.
Two companies, one name
A Dutch sportsbook platform product and an Armenian turnkey vendor. Profiles that give the Dutch registration number alongside an Armenian founding claim have merged two unrelated businesses into one fictional company.
Neither is a game studio
Both are platform and software vendors. If you came here looking for game content, neither one supplies it — the Armenian business resells other providers’ catalogues.
SmartSoft Gaming is the studio
If what you actually want is the slots studio with a similar name, that is SmartSoft Gaming, a separate company. Check the spelling on every title and every deal before attributing it.
One unverified claim in circulation
A third-party directory, marked unclaimed, states the Armenian business was founded in 2016 with 201 to 500 employees. That traces to no company statement and no register, and we do not repeat it as fact.
Where it runs
Licensing and certification
Game Interaction Group states its SmartBet platform is GLI Certified on its own site. No certificate or report number is shown, so it could not be checked further.
smartbet.am publishes no licence, regulator or certification of any kind on the pages we could reach.
No licence number can be attributed to either business, and none should be inferred from the other.
If you are evaluating either, establish first which company you are actually talking to, then ask for the licence documents by entity name.
- Game Interaction Group BV — Dutch registration 82579520, GLI certification claimed without a number
- smartbet.am — no entity, registration number or licence published
- No licence number attributable to either
- SmartSoft Gaming is a separate company with its own licensing
FAQ
SmartBet — common questions
No. Neither company found under this name is confirmed to make games. One is a Dutch sportsbook platform product; the other is an Armenian turnkey platform and aggregator that resells other providers’ content.
No. SmartSoft Gaming is a separate, real slots studio. The names resemble each other closely enough that review and directory sites conflate them regularly, which is the most common error attached to this name.
Both are real, and they are unrelated. Game Interaction Group BV in Amsterdam sells a sportsbook platform called SmartBet, registration 82579520. A separate business at smartbet.am in Yerevan is a turnkey casino and sportsbook vendor. Merging facts across the two produces a company that does not exist.
No named title, mechanic or release year could be attributed to either entity from any source.
Game Interaction Group states GLI certification on its own site without giving a number. The Armenian business publishes no licence, regulator or certification at all.
No founding year is verifiable for either. An unclaimed directory listing gives 2016 for the Armenian business; that traces to no company statement and no register.
Tell us your markets and we will confirm which of the 150+ providers on our integration are available to you — including SmartSoft Gaming, if that is the studio you were looking for.
Get SmartBet through one integration
Neither company under this name supplies game content. Tell us your markets and we will confirm what is actually available to you on one integration.
Request the game listMore providers on one API
Other casino game providers available through IGP
Every studio below is delivered through the same integration and wallet as SmartBet. Browse the full list or ask for a shortlist for your market.
SmartSoft
Provider page: games, certification, markets and integration notes.
Spadegaming
Provider page: games, certification, markets and integration notes.
Spearhead Studios
Provider page: games, certification, markets and integration notes.
Amarix
Provider page: games, certification, markets and integration notes.
Eurasian Gaming
Provider page: games, certification, markets and integration notes.
Mancala Gaming
Provider page: games, certification, markets and integration notes.