BETBY: sportsbook, Betby.Games and 24/7 simulated sport
BETBY is a Malta-licensed sportsbook supplier that prices its own book rather than reselling a feed, and runs Betby.Games — a proprietary simulated-sport stream that generates events around the clock regardless of the real sporting calendar.
The studio
Who BETBY are
BETBY was founded in 2018 and licensed through Earlybird Ltd in Malta, with operational offices in Riga, Sliema, Budva and Barcelona. It supplies sportsbook technology and, unusually, its own betting content.
The core difference from most sportsbook suppliers is that BETBY prices its own book rather than reselling a third-party odds feed. It runs a hybrid model — algorithmic pricing with human trader oversight — across 125+ sports, 3,000+ market types and more than 210,000 events a month.
The second difference is Betby.Games: a proprietary simulated-esports feed across eight disciplines with 10 to 30+ markets each and events lasting three to thirty-five minutes. Because the events are generated rather than scheduled, supply is independent of the real calendar, settlement is automated, and integrity is machine-controlled — which is why higher limits are possible.
Around that sits AI Labs, which runs production machine learning on both sides of the book: player-side personalisation and operator-side risk automation, including churn and lifetime-value prediction and automatic liability detection.
- Founded: 2018 — licensed via Earlybird Ltd, Malta
- Offices: Riga, Sliema, Budva, Barcelona
- Supplies: sportsbook, simulated sport, virtuals, esports, AI tooling
- Known for: its own in-house odds feed and Betby.Games
- Licence: MGA/B2B/780/2020, issued August 2020
- Certified: Brazil and Peru (GLI)
- Strongest in: Europe, LatAm, Asia, crypto operators
The games
BETBY products
Seven product lines, of which two — the in-house-priced sportsbook and the simulated-sport feed — are what operators actually buy it for.
| Product | Released | What it is |
|---|---|---|
| BETBY Sportsbook | 2018 | Pre-match and live sportsbook running on BETBY’s own odds feed, with integrated trading, risk management, segmentation and BI |
| Betby.Games | — | Proprietary 24/7 simulated-esports feed across eight disciplines — E-Soccer, E-Tennis, E-Basketball, E-Baseball, E-Fighting, E-Cricket, Rocket League and E-Shooter |
| AI Labs | — | Machine learning for churn and lifetime-value prediction, automatic player segmentation, liability monitoring and suspicious-activity alerts |
| BETBY Predictions | April 2026 | Fixed-odds prediction markets on crypto, finance, tech and entertainment events, AI-generated under human curation |
| SlotBets | September 2026 | Slot-style interface where three five-second windows act as reels, each capturing its highest-value live sports event; matching outcomes pay per a paytable |
| Watch & Bet | August 2026 | Live-streaming layer embedded in the sportsbook so players watch and bet in the same view |
| Virtual Sports | — | Conventional virtual sports alongside the simulated-esports feed |
| Esports | — | Betting on real competitive esports matches, as distinct from the simulated feed |
| eTeqball / ePadel / eSumo | 2026 | Simulated disciplines BETBY created and added to the Betby.Games feed during 2026 |
The 210,000+ monthly events figure is BETBY’s own. A higher number circulates in trade coverage of one distribution deal; the company figure is the one to plan against.
What makes it different
What makes BETBY different
Three genuinely structural differences, not feature-list items.
Its own odds feed
BETBY prices its own book instead of reselling someone else’s feed, running algorithmic pricing with human trader oversight. That means margin and market coverage are its own decisions rather than a supplier’s, and it is the reason the book can carry 3,000+ market types.
Generated, not scheduled, events
Betby.Games produces its own continuous event stream, so betting supply does not depend on the real sporting calendar — there is always something to bet on at 4am on a Tuesday in July. Settlement is automated and integrity machine-controlled, which is what allows higher limits than typical virtuals.
AI on both sides of the book
AI Labs runs player-side personalisation (Top Matches, Combo Assist, Bet Swipe) and operator-side risk automation in the same system: automatic risk-profiling from low-stake to VIP, and automated liability detection. Most suppliers do one or the other.
SlotBets
Launched September 2026, it converts live sports outcomes into a fixed-paytable reel mechanic. Worth noting for a specific reason: it can deliver a slot-like product in jurisdictions that restrict casino games but permit betting.
Where it runs
Where BETBY operates
Europe is the base — the Baltics, Malta, the Balkans and Spain, matching its office footprint. Latin America is certified: Brazil operational from January 2025 after GLI certification, and Peru accredited in June 2025.
Asia strengthened materially through the April 2026 QTech Games deal, which made BETBY the exclusive sportsbook across QTech’s operator network via a single API, targeting Asia, Latin America and Africa.
The crypto and offshore operator segment is a real strength — BC.GAME integrated BETBY into its engine in June 2026. Africa is a stated target rather than an evidenced strength so far.
- Malta: MGA/B2B/780/2020, issued 3 August 2020 (Earlybird Ltd, C 94530)
- Brazil: GLI certified, operational from January 2025
- Peru: GLI certification June 2025 — sportsbook functionality plus information security management
- Other jurisdictions are not published — confirm per market
Recent activity
BETBY in the last 18 months
Two new product categories, a major aggregation deal and a heavy awards run.
FAQ
BETBY — common questions
Sportsbook technology plus its own betting content: a pre-match and live sportsbook priced on BETBY’s in-house odds feed, the Betby.Games simulated-sport stream, virtual sports, real esports betting, AI tooling, prediction markets and SlotBets.
A proprietary simulated-esports feed across eight disciplines — E-Soccer, E-Tennis, E-Basketball, E-Baseball, E-Fighting, E-Cricket, Rocket League and E-Shooter — with 10 to 30+ markets per event and events running three to thirty-five minutes. Events are generated rather than scheduled, so there is always betting supply.
Yes. That is the main structural difference from most sportsbook suppliers. BETBY prices its own book using algorithmic pricing with human trader oversight, rather than reselling a third-party feed.
125+ sports, 3,000+ betting market types and more than 210,000 events a month, per BETBY’s own figures as of September 2026.
Launched September 2026: a slot-style interface where three five-second windows in a fifteen-second round act as reels, each capturing its highest-value live sports event, with matching outcomes paying per a paytable. Notable because it can deliver a slot-like product where casino games are restricted but betting is not.
It holds a Malta Gaming Authority B2B licence, MGA/B2B/780/2020, issued August 2020 through Earlybird Ltd. It is GLI-certified and operational in Brazil since January 2025 and accredited in Peru since June 2025. Other jurisdictions are not published — confirm your market.
BETBY sits in the IGP supplier catalogue alongside 150+ providers. Tell us your markets and whether you need the sportsbook, the simulated-sport feed or both, and we will confirm availability.
Get BETBY through one integration
BETBY’s sportsbook and the Betby.Games simulated feed are both available through IGP, on the same integration as 150+ other providers. Tell us your markets and we will confirm what applies to you.
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