Altenar: sportsbook software, turnkey and retail
Altenar is an Isle of Man sportsbook supplier operating in 30+ regulated markets, with a managed 24/7 trading desk and a widget-based front end operators can re-lay-out without a provider release.
The studio
Who Altenar are
Altenar started in 2011 as BetInAction Software and took its current name in 2014. It is headquartered in Douglas, Isle of Man, with six offices worldwide — Malta, Greece, Brazil, Peru and Uruguay alongside the Isle of Man — and roughly 700 to 800 staff.
It is a sportsbook supplier, not a games studio. There is no proprietary slot content: casino games are brokered through a Casino Partners programme alongside the sportsbook rather than built in-house. If you are evaluating Altenar, you are evaluating a betting engine and the trading operation behind it.
The product comes in four commercial shapes: the Sportsbook Module for operators who already have a platform, Turnkey for those who need the whole stack, White Label for fast launches, and a Retail Solution covering self-service terminals and shop estate management.
The part worth understanding is the managed service. Altenar staff supervise pricing and liability around the clock on the operator’s behalf, with configurable stake and liability limits per market and per player. For an operator without a trading team, that is the actual product.
- Founded: 2011 (as BetInAction), renamed Altenar 2014
- Based: Douglas, Isle of Man — six offices worldwide
- Supplies: sportsbook module, turnkey, white label, retail
- Does not supply: its own casino games
- Known for: managed 24/7 trading desk, widget front end
- Licence: UKGC account 53306 · ISO 9001
- Strongest in: regulated Europe and Latin America
The games
Altenar products and betting features
The list below is what Altenar actually ships, from the core engine to the player-facing features operators ask about most.
| Product | Released | What it is |
|---|---|---|
| Sportsbook Module | — | Standalone pre-match and live betting engine that plugs into your existing platform and player account system |
| Turnkey Sportsbook | — | The full stack under one contract — sportsbook, player accounts, CMS, payments, mobile and retail channels |
| White Label Sportsbook | — | Ready-to-launch branded sportsbook with front-end and marketing control but no platform build |
| Retail Solution | — | Self-service betting terminals with remote estate monitoring and a shared wallet linking shop and online |
| Bet Builder | — | Lets a player combine several in-match outcomes from one fixture into a single priced bet |
| Bet Mentor | — | Recommendation engine that surfaces suggested bets derived from that individual player’s past selections |
| Premium Data Feeds | — | Aggregates third-party odds and scouting feeds behind one integration and renders them as match visualisations and live stats |
| Early Payout / Boosted Odds | — | Settlement and pricing tools — pay a bet early on a qualifying scoreline, void on 0-0, or enhance prices on selected outcomes |
| World Cup Lobby | 2026 | Tournament hub restructuring event discovery around a single major competition |
| Racing stack | April 2026 | Single-integration racing data, pricing and editorial content via Racing and Sports |
Altenar does not publish a betting-market or monthly-event count, so no figure is quoted here. Its own materials give both “30+ countries” and “50+ regulated markets” — the lower figure is the safer one to plan against.
What makes it different
What Altenar does differently
Three things separate it from a plain odds feed: who prices the book, who lays out the pages, and where the data comes from.
A managed trading desk
Altenar staff supervise pricing and liability 24/7 on your behalf, with stake and liability limits configurable per market and per player. For an operator without an in-house trading team this is the difference between running a sportsbook and owning a liability you cannot see.
Widget-based front end
The sportsbook UI is assembled from configurable widgets — Tournament, Top Match, Live Stream, Boosted Odds. Operators re-lay-out pages themselves rather than waiting on a provider release, which matters when you want a different front page for a tournament week.
Multi-feed data aggregation
Premium Data Feeds pulls odds and scouting data from more than one supplier behind a single integration, so pricing is not hostage to one feed. The April 2026 Racing and Sports deal added racing data, pricing and editorial the same way.
Bet Mentor
A per-player recommendation engine rather than an editorial featured-bets panel: suggestions are derived from that individual’s betting history. A retention tool that happens to sit in the betting interface.
Where it runs
Where Altenar operates
Regulated Europe is the base — the UK, Malta, Romania, Greece, Denmark, Sweden, Spain, Italy and Portugal. The UKGC licence is unusually well documented for a sportsbook supplier, and in March 2026 Altenar added a Game Host (Casino) licence to it.
Latin America is the current growth engine. Offices opened in Brazil and Peru in March 2025, Peru homologated the platform in April 2025, and a Brazil commercial team was built out through late 2025.
Canada is expanding: Ontario registration plus an Alberta conditional supplier licence granted July 2026, just ahead of that market opening. South Africa is covered by a national manufacturer licence.
- Great Britain: UKGC account 53306 — betting host (real and virtual events), gambling software, and game host (casino) from March 2026
- Malta: MGA Type 2 B2B
- Canada: AGCO registration GRSM1240869 (Ontario); AGLC conditional licence (Alberta, July 2026)
- Romania: ONJN Class 2
- Peru: MINCETUR platform homologation, April 2025
- Also: Denmark, Sweden, Greece, South Africa
- Quality: ISO certification no. 239970
Recent activity
Altenar in the last 18 months
A Latin American build-out, a new licence category, and a racing content deal.
FAQ
Altenar — common questions
Sports betting technology. Four configurations: a sportsbook module for operators with an existing platform, a turnkey stack including player accounts and payments, a white-label brand for fast launches, and a retail solution with self-service terminals. It does not build its own casino games.
Not its own. Third-party casino content is brokered through its Casino Partners programme alongside the sportsbook. In March 2026 it added a Game Host (Casino) licence to its UK account, which extends what it can host, but Altenar is not a games studio.
Altenar staff supervise pricing and liability 24 hours a day on the operator’s behalf, with stake and liability limits configurable per market and per player. For an operator without an in-house trading team, this is usually the deciding feature.
Yes, and unusually transparently. UK Gambling Commission account 53306 covers betting host for real and virtual events, gambling software, and game host (casino) from March 2026. It also holds Malta Type 2 B2B, Ontario AGCO registration GRSM1240869, Alberta, Romania ONJN Class 2, Peru MINCETUR homologation, plus Denmark, Sweden, Greece and South Africa.
Regulated Europe by history and Latin America by current momentum — Brazil, Peru and Uruguay offices, with Peru homologated in April 2025. Canada is newly expanding through Ontario and Alberta.
Altenar does not publish a standard timeline, and it varies enormously by configuration: a white label launches far faster than a module integrated into your own platform and wallet. Ask for a scoped estimate against your own stack rather than a headline figure.
Altenar sits in the IGP supplier catalogue alongside 150+ providers. Tell us your markets and whether you need the module, turnkey or retail configuration, and we will confirm what is available to you.
Get Altenar through one integration
Altenar is in the IGP catalogue alongside 150+ other providers. Tell us your markets and which configuration you need — module, turnkey, white label or retail — and we will confirm availability.
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