Launch Guide · 2026
White label casino launch checklist: what to settle before you go live
A white label gets a casino live faster than any other route, because the licence, platform and content are already running. What decides how well it runs afterwards is what you settle before launch. Use this checklist with any white label provider.
The short version
- Know whose licence you run on and which markets it covers.
- Agree payments: methods, providers and who can change them.
- Put player data ownership and export in the contract.
- Check the content that is actually live in your markets.
- Plan the exit: what moves with you if you take your own licence.
Licence and markets
On a white label you operate under the provider’s licence. Ask for the list of markets it covers and the ones it does not, in writing. That list decides where you can take players. More on the model on our white label casino page.
Payments
Ask which payment methods and providers are live for your markets, who decides when a method is added or removed, and how withdrawals are approved. Payments decide whether a market converts, so treat them as part of the product, not a back-office detail.
Player data
Agree what player data you can see, what you can export and in which format. This matters for CRM today and for any move to your own licence later.
Content
A headline catalogue means little if part of it is not certified where you operate. Ask for the provider list that is live in each of your markets, and check that the lobby can be ordered and curated by your team.
Bonuses, CRM and reporting
Check what you can change yourself: bonus rules, lobby order, banners, copy and campaigns. Ask what reporting you see: player-level and provider-level numbers, or a monthly summary only.
The route out
Many brands start on a white label and later take their own licence. Agree now what transfers (accounts, balances, bonus liabilities, history) and how the migration runs. With IGP that move is planned onto the same casino platform.
| Item | Settled when |
|---|---|
| Licence and markets | You have the market list in writing |
| Payments | Methods and providers per market are confirmed |
| Player data | Access and export are in the contract |
| Content | You have the live provider list per market |
| Self-service | You know what you can change without a ticket |
| Reporting | You have seen the reports you will get |
| Exit route | Migration terms are agreed |
Frequently asked questions
Launch on a licence that is already live
Your brand on IGP’s licence and platform, with 150+ providers and 18,000+ games already connected.
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