ICONIC21: the Gravity Series, and three different blackjack products
ICONIC21 is the September 2024 independent rebrand of BETER Live. Its Gravity Series layers bonus multipliers onto live tables, and it now runs live, RNG and slots side by side.
The studio
Who ICONIC21 are
ICONIC21 is the rebranded, independent successor to BETER Live, the live casino arm of the BETER Group. The rebrand and split were announced in September 2024 and reported independently across the trade press. Listings still calling it BETER Live predate that.
The name sounds blackjack-focused, and the roots are — but the company today spans three verticals, and they need keeping apart.
Live casino: classic dealer tables plus the Gravity Series, gamified variants that layer multiplier and bonus mechanics onto standard formats. RNG virtual games: Blackjack 360, plus arcade and crash titles including Chicken Run, Mines and Crash. Slots: a newer line, with a stated cadence of roughly two releases a month.
A point worth being precise about: the company has three distinct blackjack products. Standard live blackjack. Gravity Blackjack, a live gamified variant. And Blackjack 360, an RNG virtual product with configurable table parameters. Profiles that collapse them into one blackjack offering are describing something the company does not have.
The production studio is in Bucharest. No legal entity, registration number or registered jurisdiction is published in any source we found.
- Rebranded: September 2024, from BETER Live
- Studio: Bucharest, Romania
- Verticals: live casino, RNG virtual games, slots
- Signature: the Gravity Series
- Three blackjack products — live, Gravity, and RNG
- Licence: MGA and BMM Testlabs per trade press, no number published
- Legal entity and registration: not published
The games
ICONIC21 content
Grouped by vertical, because mixing them is the most common error in published profiles of this company.
| Title or line | Released | What it is |
|---|---|---|
| Gravity Plinko | 10 Jun 2025 | Live. Bonus-ball drop — landing in a bonus pocket triggers a wave of extra balls carrying multipliers, across three risk levels |
| Gravity Wheel | 2026 | Live. Multiplier wheel with four symbols — Saturn, Moon, Comet and Sun. The newest Gravity addition |
| Gravity Blackjack | — | Live. Gamified blackjack with multiplier mechanics layered on the standard game |
| Gravity Roulette / Gravity Auto Roulette | — | Live. The roulette members of the series |
| Live blackjack, roulette, baccarat, Sic Bo | — | Live. The classic dealer table portfolio |
| Blackjack 360 | — | RNG, not live. A virtual blackjack product with configurable table parameters. A different product from both live blackjack and Gravity Blackjack |
| Chicken Run | — | RNG arcade. A road-crossing escalation game. Grouped with Mines and Crash by the company, not with slots |
| Mines / Crash | — | RNG instant. The rest of the arcade line |
| Buffalo Wild Collection | — | Slots. A named collection in the newer slot line |
| Las Piggas / Big Marlin Rush / Monkey King | — | Slots. Further titles from the same line |
| Bet & Get, tournaments, Golden Chips cashback | — | Operator engagement tools rather than games |
| Dedicated studios | — | Bespoke live studio environments branded to an operator |
Chicken Run, Mines and Crash are grouped by the company with its RNG instant games, not with slots. Review sites that fold them into a slots count have the genre wrong.
What makes it different
What the Gravity Series actually does
One genuinely company-specific product idea, plus a structure worth understanding before you merchandise it.
Multipliers on classic formats
Gravity takes blackjack, roulette, plinko and a wheel game and layers bonus multiplier mechanics on top — bonus pockets, gravity balls, escalating multipliers. The underlying games stay recognisable, which is the point: no new rules to learn, but a reason to choose this table over an identical one elsewhere.
Live and RNG under one roof
A supplier that does both means one integration covering a live lobby and an instant games section. Just do not let the two blur in the lobby itself — Blackjack 360 is RNG and players will notice if it is filed as live.
Slots are the newest line
Roughly two releases a month by the company’s own account. A young catalogue next to a mature live one, and worth evaluating on its own rather than assuming parity.
Leadership changed at the rebrand
Anna Vikmane, who led BETER Live from 2021, stepped down around the September 2024 split. No successor chief executive has been publicly named. Alina Mihaela Popa is chief commercial officer and Edvardas Sadovskis chief product officer.
Where it runs
Markets and licensing
Trade press states ICONIC21 holds an MGA licence and BMM Testlabs certification. No licence number was found in any source, so any profile asserting a specific MGA identifier should be checked against the register.
In June 2026 the live portfolio went live with Novibet across nine markets. The specific countries were not named in the coverage.
In September 2026 both the live and RNG portfolios launched in Mexico through Winpot MX, including Gravity Blackjack and Chicken Run.
Distribution partners named through 2025 and 2026 include NuxGame, Novibet, BlueOcean Gaming and Winpot MX.
- MGA licence and BMM Testlabs certification per trade press — no number published
- No legal entity name or registration number found anywhere
- Production studio in Bucharest; registered jurisdiction not published
- Verify the MGA identifier on the register before relying on it
Recent activity
Recent activity
A steady 2025 to 2026 expansion across products and markets.
FAQ
ICONIC21 — common questions
Yes. ICONIC21 is the September 2024 independent rebrand of BETER Live, the live casino arm of the BETER Group. Listings still using the old name predate the rebrand.
No, though the roots are there. It spans live casino, RNG virtual games including arcade and crash titles, and a newer slots line. Describing it as a blackjack supplier understates it considerably.
They are different products. Gravity Blackjack is a live gamified variant with multiplier mechanics. Blackjack 360 is an RNG virtual product with configurable table parameters. Standard live blackjack is a third. Merging them is the most common error made about this company.
A family of live and RNG formats that layer bonus multiplier mechanics onto classic games — blackjack, roulette, plinko and a wheel. It is the studio’s clearest and most consistently reported product identity.
No. The company groups it with Mines and Crash as RNG arcade and instant games. Review sites that count it among slots have the genre wrong.
Trade press states an MGA licence and BMM Testlabs certification. No licence number was found in any source, so verify it on the register before relying on it.
Anna Vikmane, who led BETER Live from 2021, stepped down around the September 2024 rebrand and no successor chief executive has been publicly named. Alina Mihaela Popa is chief commercial officer and Edvardas Sadovskis chief product officer.
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