RubyPlay: the Immortal Ways engine, and slots built under an operator’s own brand
RubyPlay builds slots on its trademarked Immortal Ways engine and then rebuilds them as operator-exclusive editions. Immortal Ways Betano is a real example — the same game, carrying someone else’s brand.
The studio
Who RubyPlay are
RubyPlay describes itself as a provider of premium content and platform-level engagement tools, and on its own site as a developer of slot games and gaming engines. The Chief Commercial Officer is Dima Reiderman.
The company publishes remarkably little about itself: no founding year, no head office, no ownership, no employee count and no catalogue total. The 2017 founding and the various head offices that circulate — Israel, Malta, Gibraltar — appear on no primary source, so we are not repeating them.
What it does publish, through its activity, is a clear commercial model. RubyPlay builds bespoke, operator-branded editions of its own proven titles. Immortal Ways Betano is the same engine and the same game wearing Betano’s brand.
It also runs an SE (Special Edition) line, reissuing established titles as updated editions — Diamond Explosion 7s SE, Elephant Stampede SE. What changes between base and SE is not published.
- Produces: slots plus platform-level engagement tools
- Signature engine: Immortal Ways®
- CCO: Dima Reiderman
- Founded / HQ / ownership: not published
- Catalogue: not published as a number
- Markets: Ontario, New Jersey, Switzerland, Brazil, Netherlands
- Licences: held but no numbers published
The games
RubyPlay slots
No release years are published for any title. All six below were live by August 2026, when RubyPlay launched them together in Switzerland.
| Title | Released | What it is |
|---|---|---|
| Immortal Ways Cleopatra | — | Egyptian-themed slot built on the proprietary Immortal Ways engine |
| Immortal Ways Betano | — | Bespoke, operator-branded edition of the Immortal Ways series built for Betano |
| Diamond Explosion 7s SE | — | Special Edition reissue of the Diamond Explosion 7s classic-sevens slot |
| Book of Riches Deluxe Chapter 2 | — | Sequel instalment in the Book of Riches book-style slot series |
| Go High Panda | — | Animal-themed video slot |
| Elephant Stampede SE | — | Special Edition version of the Elephant Stampede slot |
No RTP figures are quoted, and RubyPlay publishes no release years or catalogue total. Note also that Koala Games titles appear in RubyPlay’s Swiss rollout; whether Koala is a sub-studio, an acquisition or a distributed third party is not clear from any source we could reach.
What makes it different
One engine, many brands
RubyPlay’s distinguishing asset is not a reel feature. It is a reusable engine plus the willingness to put someone else’s name on it.
Immortal Ways®
The company’s flagship proprietary engine and its own stated game-changing technology. It is used as a reusable framework across multiple themed titles — Cleopatra, and the bespoke Betano build — so themes are swapped over a shared mathematical and feature core. The detailed rules are not published.
The bespoke programme
RubyPlay rebuilds its own proven titles as operator-exclusive editions carrying the operator’s brand. For an operator large enough to justify it, that means a recognisable game nobody else has. Very few studios of this size offer it, and RubyPlay markets it actively as a regulated-growth lever.
Special Edition reissues
An in-house practice of re-releasing established titles as updated editions — Diamond Explosion 7s SE, Elephant Stampede SE. It extends the life of a working title rather than replacing it. What technically changes is not published.
Platform-level engagement tools
A stated product category alongside the games, implying tournaments and promotional mechanics. No named tool and no mechanical detail is published, so we are naming the category rather than describing a product.
Where it runs
Where RubyPlay content runs
Multiple regulated markets across Europe and North America, plus Latin America. Individually verified: Switzerland (August 2026), Brazil (July 2026), the United States including New Jersey, Ontario and the Netherlands. No total count is published.
The named partner list is the strongest thing on this profile: bet365 in Brazil, mycasino by Grand Casino Luzern in Switzerland, Rush Street Interactive for the US online-casino debut, Fanatics Casino in New Jersey, Betano for the bespoke title, Play North in the Netherlands and Elantil as a marketplace.
Those are serious regulated-market operators, which tells you more about RubyPlay’s compliance position than its own site does.
- Ontario: AGCO casino licence — number not published
- New Jersey: live via Fanatics Casino, implying DGE authorisation — number not published
- Also live in: Switzerland, Brazil and the Netherlands, each requiring local authorisation
- The company says only that it is a licensed and regulated B2B game developer in many jurisdictions
- No jurisdiction list and no licence numbers are published — numbers would come from the AGCO and New Jersey DGE registers directly
Recent activity
RubyPlay in the last 18 months
Two precisely dated market entries; several other confirmed launches carry no date we could verify.
FAQ
RubyPlay — common questions
RubyPlay’s trademarked proprietary game engine and its flagship technology. It works as a reusable framework: themes are swapped over a shared mathematical and feature core, which is how Immortal Ways Cleopatra and the bespoke Immortal Ways Betano can be the same engine with different skins. The detailed rules are not published.
That is the studio’s distinguishing offer. RubyPlay rebuilds its own proven titles as operator-exclusive editions carrying the operator’s brand — Immortal Ways Betano is the documented example. Whether it is available at your scale is a commercial conversation.
Special Edition — a reissue of an established title as an updated edition, as in Diamond Explosion 7s SE and Elephant Stampede SE. What technically changes between the base game and the SE is not published.
Not published. The 2017 founding repeated across directory sites appears on no primary source, and neither does any head office — Israel, Malta and Gibraltar all circulate. We do not state any of them.
It holds an Ontario AGCO casino licence and is live in New Jersey, Switzerland, Brazil and the Netherlands, all of which require local authorisation. But it publishes no jurisdiction list and no licence numbers, so numbers have to come from the AGCO and New Jersey DGE registers.
bet365 in Brazil, mycasino by Grand Casino Luzern in Switzerland, Rush Street Interactive for its US online-casino debut, Fanatics Casino in New Jersey, Betano for the bespoke title, and Play North in the Netherlands.
Koala Games titles appear in RubyPlay’s Swiss rollout, but whether Koala is a RubyPlay sub-studio, an acquisition or a third-party brand it distributes is not clear from any source we could reach. Worth asking before you describe the relationship.
Through an aggregator. RubyPlay sits in the IGP catalogue with 150+ other providers on one API and one wallet.
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RubyPlay’s Immortal Ways titles are available through IGP on one integration with 150+ other providers.
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