Excellent Reel: Belgrade slots, plus a virtual games line built for the Balkans
Excellent Reel doo Beograd, registered in September 2022, makes slots and a distinct virtual games family — e Lucky Six, e Keno, e Greyhounds. Its founding checks out against the Serbian register.
The studio
Who Excellent Reel are
The entity is Excellent Reel doo Beograd, Serbian registration number 21834009, registered on 15 September 2022 at Alekse Nenadovića 19 in Belgrade, status active. That comes from the Serbian business register rather than from marketing copy, which makes the 2022 founding one of the better-evidenced dates in this catalogue.
The company describes its founders only as industry veterans and names no executives on its own site.
Two product lines, and they should not be merged. Video slots — HTML5, mobile-friendly. And a virtual games family carrying an “e” prefix: e Lucky Six, e Greyhounds, e Greek Keno, e Keno, e Horse Racing. Those are RNG virtual draw and race products, not slots and not live casino. Several directories fold them into a slots count, which obscures what they are.
Lucky Six in particular is a Balkan staple. A studio that builds it natively, alongside keno and virtual racing, is offering something a generic slots catalogue does not.
The company also states a back office with tracking and a point-of-sale ticketing application, which suggests a retail and terminal route alongside online.
- Entity: Excellent Reel doo Beograd, registration 21834009
- Registered: 15 September 2022, Belgrade — register-confirmed
- Output: video slots plus an “e” virtual games line
- Virtual games: Lucky Six, Greyhounds, Greek Keno, Keno, Horse Racing
- Retail: back office and point-of-sale ticketing application
- Leadership: not named on the company’s own site
- Licences: claimed by an aggregator, none register-confirmed
The games
Excellent Reel content
No release year is published for any title. The virtual line is listed separately because it is a separate product.
| Title or line | Released | What it is |
|---|---|---|
| e Lucky Six | — | RNG virtual draw game. Lucky Six is a Balkan staple format and few studios build it natively |
| e Keno / e Greek Keno | — | Two keno variants in the virtual line |
| e Greyhounds | — | Virtual greyhound racing — RNG-generated, not a real event |
| e Horse Racing | — | Virtual horse racing on the same basis |
| Gates of Mayans | — | Mesoamerican-themed slot |
| Amazon Guardians | — | Jungle-themed slot |
| Sugar Cascade | — | Cascading-format sweet-themed slot |
| 40 Lightning Clover Extreme / 100 Lightning Clover | — | Irish-themed pair in the Lightning series |
| 243 Phoenix Respin / 27 Phoenix Respin | — | Respin-mechanic pair at two different ways counts |
| 777 Rossonero | — | Three-by-three classic with a minimalist dark Italian-inspired design, per a third-party description |
| 20 Wild Mania Buy | — | Fruit classic with gem wilds and a bonus buy |
| Gold of the Nile / Treasures 888 | — | Egyptian and Chinese themed catalogue entries |
Aggregator listings attach specific max-win multipliers to several of these titles. Those are not corroborated on the company’s own site and we do not repeat them, any more than we repeat return percentages.
What makes it different
What sets this studio apart
The virtual line and the retail tooling matter more than the slot catalogue.
The “e” virtual family
Lucky Six, keno, greyhounds and horse racing as RNG virtual products. In the Balkans and much of Southeastern Europe these formats carry real volume, and they are not interchangeable with slots. Merchandise them as their own category.
Virtual is not live and not real racing
The greyhound and horse racing products are RNG-generated events, not broadcasts of real races and not live dealer content. Worth being explicit about in a lobby.
Retail tooling included
A back office with tracking and a point-of-sale ticketing application point at betting shops and terminals as well as online. For an operator with a retail estate, that is a second reason to look.
A register-confirmed founding
Serbian registration 21834009, dated September 2022. Small suppliers rarely give you something you can actually look up.
Where it runs
Markets and licensing
An aggregator states the company holds multiple licences including one from the MGA, plus GLI, Serbian regulator, BMM Testlabs and VTI certifications. No licence number is given and none was confirmed on a regulator register. We present these as claims.
The company’s own site displays an ISO 27001 badge. That is an information security standard, not a gambling licence.
Distribution is confirmed through EveryMatrix and Slotegrator, with the EveryMatrix partner page still being maintained as of November 2025.
2025 activity centred on Southeastern European operator brands — three named partnerships announced through the company’s own channels.
- MGA, GLI, Serbian regulator, BMM and VTI claimed by an aggregator — no numbers
- ISO 27001 badge on the company’s own site — a security standard, not a licence
- Entity: Excellent Reel doo Beograd, registration 21834009, register-confirmed
- Verify any licence claim directly before relying on it
Recent activity
Recent activity
Balkan operator partnerships and a maintained aggregation presence.
FAQ
Excellent Reel — common questions
A family of RNG virtual games — e Lucky Six, e Keno, e Greek Keno, e Greyhounds, e Horse Racing. They are virtual draw and race products, not slots and not live casino, and they deserve their own lobby category.
No. They are RNG-generated virtual events. Nothing is being broadcast and no real animal is running.
The entity is Excellent Reel doo Beograd, Serbian registration 21834009, registered 15 September 2022 in Belgrade. The company describes its founders as industry veterans but names no executives on its own site.
September 2022, confirmed against the Serbian business register rather than only claimed. That is unusual solidity for a studio this size.
An aggregator says so, without a licence number, and no register confirmation was found. The ISO 27001 badge on the company’s own site is an information security standard, not a gambling licence. Ask for the numbers.
It states a back office with tracking and a point-of-sale ticketing application, which points at betting shops and terminals alongside online delivery.
It is a staple draw format across the Balkans with real volume behind it, and very few studios build it natively rather than importing a generic keno. For an operator in that region it is a specific advantage.
Through an aggregator. Excellent Reel content is in the IGP catalogue with 150+ other providers on one API and one wallet. Tell us your markets and we will confirm availability.
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