Boldplay: UK-licensed slots with branded jackpot layers
Boldplay trades as Univam Limited from Gibraltar and holds an active UK Gambling Commission software licence. Its distinguishing work is the set of jackpot and feature mechanics layered across the slot catalogue.
The studio
Who Boldplay are
The operating entity confirmed on the UK Gambling Commission register is Univam Limited, account 63833, remote gambling software licence 063833-R-338634-001, status active, registered at Neptune House, Marina Bay, Gibraltar. The brand is Boldplay; the company on the register is Univam.
The studio was founded in December 2019 by Valli Fragoso, who led it as chief executive and is quoted in the company’s own April 2024 post announcing the UK licence.
Two changes since then matter. In October 2024 Boldplay was acquired by Openbox Holdings. In January 2025 Fragoso stepped down. No successor chief executive has been publicly named, so we do not name one — and profiles still listing Fragoso as CEO are out of date.
The output is slots, scratch cards and table games, with bingo and mini games also cited. No live casino and no betting products.
- Entity: Univam Limited, Gibraltar
- UKGC: 063833-R-338634-001, active, issued 22 Apr 2024
- Founded: December 2019 by Valli Fragoso
- Owner: Openbox Holdings since October 2024
- Current CEO: not publicly named since January 2025
- Output: slots, jackpot layers, scratch cards, table games
- No live casino, no betting products
The games
Boldplay titles and feature brands
The named mechanics are a better guide to this studio than the title list, because they run across the catalogue rather than sitting in one game.
| Title or feature | Released | What it is |
|---|---|---|
| Toy Box | 30 May 2024 | Slot release announced on the company’s own news page. Mechanic detail was not published with the announcement |
| Brute Force | Nov 2023 | Slot release dated in trade coverage |
| Speed Heist | Aug 2023 | Heist-themed slot, also dated in trade coverage |
| Boldplay™ Spins | — | Branded free-spins feature applied across the catalogue |
| Boldplay™ Storm | — | Branded feature layer in the same family |
| Boldplay™ Select | — | Player-choice feature mechanic |
| Boldplay Surprise | — | Random-award feature |
| Superpays / Supersweep / Superpot | — | Progressive-style jackpot layers marketed as a set. These are the studio’s clearest product differentiator |
Only the three dated titles above could be confirmed against the company’s own announcements or trade coverage. Any other Boldplay title list carrying dates should be checked against the company’s news page before you rely on it.
What makes it different
What the studio is built on
Feature branding as the product strategy, plus a licensing position that is genuinely stronger than most.
Jackpot layers as the differentiator
Superpays, Supersweep and Superpot are marketed as a set of progressive layers that sit across titles rather than inside one. For an operator that means a jackpot proposition from a small supplier, which is unusual.
Branded feature family
Boldplay Spins, Storm, Select and Surprise give the catalogue a recognisable vocabulary. A player moving between titles meets the same named features, which is a retention argument as much as a design one.
A real, checkable UK licence
063833-R-338634-001 is live on the UKGC register. Most studios this size have nothing you can look up. Other national licences the company lists have not been checked against their own registers.
Ownership and leadership changed
Openbox Holdings acquired the studio in October 2024 and the founding chief executive left in January 2025 with no named successor. Worth confirming your commercial contact directly rather than assuming continuity.
Where it runs
Markets and licensing
The UK Gambling Commission licence 063833-R-338634-001, held by Univam Limited and issued 22 April 2024, is confirmed on the register.
A Michigan Gaming Control Board licence was announced by the company in September 2024. We have not verified it against the Michigan register.
The company also lists Gibraltar, an MGA recognition notice, Romania ONJN, Argentina LOTBA and Peru MINCETUR. Those are company-stated and were not checked against each regulator’s own register here.
Distribution deals through 2024 included Rank Group in the UK, plus Hub88, Vegangster and a social-casino launch with Kickr.
- UKGC 063833-R-338634-001 — verified on the register, active
- Michigan Gaming Control Board licence announced Sep 2024, unverified here
- Gibraltar, MGA recognition, Romania, Argentina, Peru — company-stated
- Entity on the register is Univam Limited, not “Boldplay Ltd”
Recent activity
Recent activity
Licence, distribution, acquisition and a leadership change, in that order.
FAQ
Boldplay — common questions
Univam Limited, registered in Gibraltar, with UK Gambling Commission account 63833 and licence 063833-R-338634-001. Searching a register for “Boldplay Ltd” will not find it.
Not publicly named. Founder Valli Fragoso stepped down on 13 January 2025 and no successor has been announced. Profiles still listing her as chief executive are out of date.
Openbox Holdings, following an acquisition announced in October 2024.
Yes. Licence 063833-R-338634-001, issued 22 April 2024, is active on the UKGC register. Other national licences the company lists have not been checked against their own registers here.
Progressive-style jackpot layers marketed as a set and applied across the slot catalogue rather than confined to one title. They are the studio’s clearest differentiator.
No. Slots, jackpot layers, scratch cards and table games, with bingo and mini games also cited. No live casino and no betting products.
No. Bold Games, sometimes written BoldPlay Games, is an unrelated Turkish video-game studio. Directory scrapes confuse the two.
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